EEAT stands for experience, expertise, authoritativeness and trust. It describes the qualities Google looks for in helpful content.
Show real experience with photos of your own work and stories from actual jobs. Show expertise with licenses, certifications and author bios. Build authority through mentions from respected local organizations, and earn trust with clear contact details, honest pricing and genuine reviews.
Pin Tip
Add a short author box to every article with the writer name, role, credentials and years of experience.
Why AI Tools Care
Generative engines also favor sources that look credible and accountable. The same trust signals that help rankings help your business get cited in AI answers.
Work With a Local Pro
10-8Media.com helps Ohio businesses plan and carry out SEO, GEO and AEO strategy, from Columbus to the Mahoning Valley. Reach out for an audit of where your business shows up today and a clear plan for where it should show up next.