Topical authority means search engines see your site as a strong, complete source on a subject. Content clusters are how you build it.
Create one main pillar page for a core service, then write supporting pages that each cover one narrow question in depth. Link every supporting page back to the pillar and to each other where it helps the reader.
Pin Tip
Map your clusters before writing. One pillar with eight to twelve focused supporting pages is a strong starting point.
Example Cluster
A process serving pillar might link to pages on serving papers in each county, skip tracing, proof of service and how long service takes. Together they cover the topic completely.
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