Some visitors now arrive from AI tools such as ChatGPT, Perplexity, Gemini and Copilot. You can track these visits to see what is working.
In Google Analytics, look at referral traffic for sources such as chatgpt.com and perplexity.ai. Note which pages they land on and whether those visitors call, fill out forms or book. Combine this with regular manual checks of how AI tools describe your business.
Pin Tip
Create a saved report that groups AI referral sources together so you can watch the trend each month.
Expect Small but Valuable Numbers
AI referrals are often smaller than search traffic, yet these visitors usually arrive with a clear need and convert well.
Work With a Local Pro
10-8Media.com helps Ohio businesses get found in AI search tools as well as traditional search, with content, listings and structured data built for both. Reach out to see how your business appears in AI answers today.