FAQ schema is structured data that labels the questions and answers on a page so machines can read them without guessing.
Adding FAQPage markup in JSON LD format tells search engines and AI tools exactly which text is a question and which is the answer. Even when rich results are not shown, the markup gives a clean, reliable summary of your expertise.
Pin Tip
Only mark up questions that are visible on the page. Hidden or invented FAQ content can be ignored or treated as spam.
Good FAQ Questions
Use the real questions customers ask on the phone: cost, timing, service area, what to bring and what happens next. Those are the same questions people type and speak into search.
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